PayPal’s refreshed brand identity ushers in a new chapter, reflecting a new direction for both the business and the brand—one that is simpler, cleaner, more modern, and more optimistic.

Design Studio: Pentagram New York

“The system encompasses a new bespoke brand typeface, PayPal Pro, a streamlined color palette, and a motion language based on everyday payment behaviors like tapping, flipping and swiping.”

“PayPal Pro is a customized version of LL Supreme, a contemporary redrawing of Futura by Lineto Type Foundry.”